University of Melbourne
I combine market research, branding, content creation, and Python-based analytics practice to understand audiences and support better marketing decisions.
Research-rooted marketing with a creative bloom.
I'm currently completing my Master of Digital Marketing at the University of Melbourne. My interests sit between marketing research, consumer insights, branding, and data-informed strategy. I enjoy understanding why people respond to certain brands, products, and messages, then turning those insights into clear recommendations, content ideas, or brand directions. Alongside my studies, I've worked across digital content, branding, administration, and research-based projects, giving me experience in both creative execution and structured business communication.
A collection of graphic posts, reels, visual content, and brand materials I've created or contributed to.
Graphic posts, reels, content planning, and voice-over support created for social media communication and audience engagement.
Tools: Canva, Instagram, CapCut
Centered on branding projects: identity-led visuals, cohesive layouts, and consistent tone and style across applications, from guidelines-style graphics to campaign-ready brand assets.
Tools: Canva, Adobe Illustrator, Adobe Photoshop
Product catalogues, company profiles, and promotional presentation assets created to communicate brand value, product benefits, campaign ideas, and audience relevance.
Tools: PowerPoint, Canva, Adobe Illustrator, Adobe Photoshop
A university marketing plan for Little Moons: category and competitor context, target consumers, positioning, objectives, and practical recommendations across product, price, place, and promotion.
Focus: Brand positioning, consumer insight, marketing mix, plan structure
Output: Full marketing plan (PDF)
Skills: Market research, Trend analysis, Consumer insights, Strategic recommendations
What I researched: Little Moons in the premium impulse and dessert category: shopper missions, competitor set, and growth levers in retail and digital.
What I created: A complete written marketing plan with situational analysis, STP-style framing, goals, strategies, and actionable tactics.
What I learned: How to turn desk research and team debate into one coherent document a marketer could actually brief from.
University group assignment: a full marketing plan for a new snack concept. I contributed across the project; branding, segmentation, and packaging were my lead deliverables.
Focus: Collaborative marketing plan; branding, segmentation, packaging (individual)
Output: Marketing plan handout (PDF) + Behance brand concept
Skills: Market segmentation, Positioning, Branding, Packaging, Presentation design
What I researched: Category context and audience signals to ground segmentation, positioning, and a packaging route that matched the concept.
What I created: Segmentation framing, brand identity direction, and packaging approach for Fortune Bites; full written plan produced with the group as coursework.
What I learned: How to align packaging and brand cues with segment insight while integrating group inputs into one coherent submission.
Nov 2025 - Apr 2026
Created and planned social media content, including graphic posts, reels, and voice-over content while supporting consistent visual brand presence.
Nov 2024 - Jan 2026
Supported internal documentation, reporting, HR coordination, and operational organisation in a fast-paced environment.
Aug 2023 - Dec 2023
Supported brand strategy, market analysis, and visual identity development with data-informed communication direction.
Contact
I'm open to internships and roles where rigorous consumer insight meets brave creative execution and calm digital stewardship.
Thanks for visiting. If something here clicks, I'm easy to reach on email or LinkedIn.